digital marketing

DIGITAL MARKETING COURSES

Digital Marketing Specialist

This Digital Marketing course will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

To Download Course Details & Fee Structure


Details Course Content Of Digital Marketing Technologies

Introduction to Digital Marketing

  • Key Concepts of Digital Marketing
  • Traditional Marketing v. Digital
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications with Digital Marketing
  • ITDesk Method
  • ITDesk Framework
  • ITDesk Tactics
  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Email Marketing
  • Digital Display Advertising
  • Mobile Marketing
  • Social Media Marketing
  • Social Media Marketing
  • Analytics
  • Strategy and Planning
  • Laws and Guidelines

Search Engine Marketing (PPC)

  • Key Concepts
  • Benefits of Digital Display
  • Challenges with Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Planning
  • Campaign Steps
  • Target Audience
  • Target Audience
  • Campaign Objectives
  • Campaign Budget
  • Creative Formats
  • Targeting
  • Tracking the Campaign
  • Optimizing the Campaign
  • Laws and Guidelines

Email Marketing

  • Key Concepts
  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features
  • Facebook Newsfeed
  • Facebook Business Page
  • Facebook Insights
  • Twitter Features
  • Twitter Engagement
  • LinkedIn Setup & Profile
  • LinkedIn Features
  • LinkedIn Company page
  • Google+ Setup
  • Google+ Features
  • Google+ Insights
  • Google+ Analytics
  • Google+ Brand Page
  • YouTube Setup
  • YouTube Channels
  • YouTube Features
  • Tumblr
  • Blogging

Social Media Marketing (Part 2)

  • Key Concepts
  • Trends in Mobile
  • Mobile Statistics
  • Mobile Optimized Website
  • Apps V Mobile Sites
  • Site Development Process
  • Mobile Apps
  • Mobile Advertising Goals
  • Mobile Ad Formats
  • Rich Media Ad Units
  • Mobile Advertising Campaign Process
  • Proximity Marketing
  • QR Codes
  • SMS Marketing
  • SMS Campaign Process
  • Mobile Analytics
  • Emerging Trends
  • Laws & Guidelines

Search Engine Optimization(SEO)

  • Key SEO concepts
  • Search results and positioning
  • Benefits of search position
  • Stakeholders in search
  • Mechanics of search
  • On-page/ Off-page optimization
  • Customer insights
  • Keyword research
  • Keyword selection
  • Content updates and layout
  • Meta Tags
  • Site Maps
  • SEO Webmaster tools
  • Ranking
  • Inbound links and link building
  • Laws and Guidelines

Digital Display Advertising

  • Key Concepts
  • Strengths of Pay-Per-Click
  • Keyword Research
  • Research Tools
  • Search Campaign Process
  • Keyword Selection
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics
  • Laws and Guidelines

Social Media Marketing (Part 1)

  • Key Concepts
  • Campaign Process
  • Data Capture: online
  • Data Capture: face-to-face
  • Segmentation
  • Email Design
  • User Behavior
  • User Characteristics
  • Email Copy
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms and Metrics
  • Split Testing
  • Laws and Guidelines

Mobile Marketing

  • Implementing Social
  • Social Listening
  • Content Planning
  • Scheduling Tools
  • Facebook Advertising
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • YouTube - Advanced
  • Pinterest Advertising
  • Instagram
  • Snapchat
  • Facebook Insights
  • LinkedIn Analytics
  • Twitter Analytics
  • Google+ Insights
  • YouTube Analytics
  • Laws and Guidelines

Analytics

  • Key Concepts
  • Cookies
  • Account Structure» User Levels
  • Account Setup
  • Common Terms
  • Reporting
  • Audiences
  • Acquisition
  • Behavior
  • Audience
  • Conversions
  • Attribution
  • Customization
  • Setting KPIs
  • Laws and Guidelines